Level up your cocktail game
In the digital age, the art of bartending has transcended the bar counter and found a vibrant home online. Social media platforms like YouTube, Instagram and TikTok have become fertile grounds for bartenders to showcase their craft, creativity, and charisma. As we dive into 2024, the influence of these digital bartenders continues to grow, shaping trends, educating enthusiasts, and entertaining millions. Here’s a look at the top 10 bartender influencers you need to follow this year.
1. How To Drink (Greg Titian)
Greg from How To Drink combines historical context, pop culture references, and detailed cocktail recipes in an entertaining format. Greg’s YouTube channel is popular for its blend of education and humor, making cocktail crafting both fun and informative. His unique style has garnered a substantial following.
2. Join Jules (Julianna McIntosh)
Join Jules, or Julianna McIntosh, captivates her audience with vibrant and visually stunning cocktails. She uses fresh, seasonal ingredients and emphasizes simplicity and elegance in her creations. Her engaging content on Instagram and TikTok has amassed a large following, making her a top influencer in the bartending community.
@join_jules Smoked Rosemary Negroni Sour #ZFlipClackdown #cocktail #bartender #drink #italia ♬ original sound – Biobele Braide, MD
3. Steve The Bartender (Steve Roennfeldt)
Steve is known for his practical and straightforward approach to cocktail making. His YouTube channel features easy-to-follow recipes and techniques, making him a favorite among home bartenders and professionals alike. Steve’s clear instructions and approachable style have helped him build a strong online presence.
4. Anders Erickson
Anders Erickson brings a professional touch to his YouTube channel, where he shares both classic and original cocktail recipes. His attention to detail and emphasis on technique have earned him a dedicated following. Anders’ videos are a great resource for those looking to perfect their bartending skills.
5. The Educated Barfly (Leandro DiMonriva)
The Educated Barfly offers a deep dive into the world of cocktails. Leandro DiMonriva’s YouTube channel is a treasure trove of detailed tutorials, ranging from classic cocktails to innovative new drinks. His methodical and informative approach has earned him a loyal following among both novice and experienced bartenders.
6. Thirsty Whale (Justin Sajda)
Thirsty Whale is a sensation on both Instagram and TikTok, known for his creative cocktail recipes and stunning presentation. Nick’s posts often feature step-by-step guides, making it easy for followers to recreate his drinks at home. His focus on the visual appeal of cocktails has made his content highly shareable and popular.
@thirstywhale__ GIN BASIL SMASH 💥 2 oz Gin 3/4 oz Lemon 🍋 3/4 oz Simple Syrup 8 Basil 🌿 2 drops Mothers Tears Love I haven’t made one of these in probably 2 years. They’re pretty tasty, definitely crushable. Hendricks was a good choice, too, to go with that basil. Shout out herb gardens. Everyone should have an herb garden. 🪴 1 barspoon of green chartreuse could be nice
♬ original sound – Thirsty Whale
7. High Proof Preacher (Jordan Hughes)
High Proof Preacher combines stunning photography with detailed cocktail recipes. Jordan Hughes’ social feeds are visual delights, showcasing beautifully crafted drinks. His ability to capture the essence of a cocktail in his photos sets him apart from other influencers.
@highproofpreacher Replying to @KB The WI Old Fashioned might be a mess, but there is a definite “downside” to better cocktails 💸 #oldfashioned #cocktail #bartender #bartenderlife #mixology ♬ original sound – Jordan Hughes
8. Moody Cocktails
Moody Cocktails features award-winning cocktail photography and recipes. The channel offer a mix of modern ingredients and classic recipes, appealing to cocktail enthusiasts and home bartenders alike. The visually appealing content and detailed explanations make Moody Cocktails a top influencer in the cocktail world.
@moodycocktails When you’re taking it easy #mocktail #drink #mixology ♬ Washing Machine Heart – Mitski
9. Truffles On The Rocks (Jean-félix Desfossés)
Truffles On The Rocks is known for creative and sophisticated cocktail recipes. His YouTube channel showcases innovative drinks that blend unique flavours and striking presentations. His ability to create visually stunning and delicious cocktails has earned him a strong following among cocktail enthusiasts.
10. Tipsy Bartender (Skyy John)
Tipsy Bartender is a giant in the world of online cocktail making. With millions of followers on YouTube and Instagram, Skyy John is known for his over-the-top cocktails and entertaining presentation style. His videos are a blend of fun and education, making cocktail crafting accessible and exciting for everyone. He consistently ranks as one of the top influencers due to his massive reach and engaging content.
Final words
There you have it, our top 10 bartender influencers of 2024. These talented bartenders are more than just social media personalities mixing drinks; they are true educators, entertainers, and trendsetters. They bring the art of cocktail making to life, inspiring both home bartenders and professionals to elevate their craft. Whether you’re looking to master new techniques, discover unique recipes, or simply enjoy stunning cocktail photography, these influencers offer a perfect blend of creativity, expertise, and inspiration. Follow them to stay at the forefront of mixology and to keep your cocktail game polished and innovative.