Shaking up the cocktail scene
Meet Join Jules, the alter ego of Julianna McIntosh, a humble master of mixology. Forget the overly complicated tools and methods, with Join Jules you get cocktails that delivers both on taste and looks with simplicity in mind. With a focus of making the art of mixology available to all, we’re confident you’ll find her content as great as we do.
Just as with many other food content creators, the story of Join Jules started with the pandemic and its lockdown. Even though this was a tough time for many, this experience led to some really creative outcomes, Join Jules is one of those. From the start of her journey in 2020, Jules has consistently delivered amazing cocktail creations on her channels which has inspired so many to try mastering the art of mixology themselves. Since this project started in a home kitchen (or in a home bar), the channel perfectly showcases how to create quality cocktails at home without the need of the tools you find in a full scale bar.
But enough with the back story, Join Jules is all about the drinks and this is how we would describe her approach to mixology:
- The Fresh Factor: Although simplicity and approachability is at the heart of this channel’s focus, Join Jules goes beyond ordinary drink mixing by embracing the flavours of seasonal ingredients. From the luscious sweetness of summer berries to the comforting warmth of winter spices, each cocktail is a vibrant tribute to the best nature has to offer. Ensuring that every sip is a sensory journey, capturing the essence of each season in a glass.
- Visual Vibes: Cocktails aren’t just about taste, they’re a feast for the eyes. Every drink is a carefully curated work of art, from the arrangement of garnishes to the choice of glassware. Join Jules takes pride in presenting cocktails that captivate the eyes before the first sip. The vibrant colors and attention to detail transform each drink into a visually stunning experience.
- At-Home Mixology Made Easy: Forget about needing a mixology degree, Join Jules makes at-home mixology accessible to all. With a passion for simplicity, Jules demystifies the process, providing straightforward yet flavourful recipes. No need for rare or complicated ingredients or tools. Join Jules invites everyone to explore the world of cocktails with confidence. It’s about creating impressive drinks in the comfort of your home, and thanks to Join Jules’ straightforward approach, this is exactly what you can do.
The cocktails showcased on the channel consists of a mix between old and new, simple and complex. You’ll find everything from boozy classics to refreshing Paloma’s or why not the Smoked Rosemary Negroni Sour. While we’re on the subject, if you’re interested in learning more about the Negroni and it’s multitude of variations, click here.
The Join Jules philosophy is clear: break down the barriers, let the ingredients shine, and invite everyone to enjoy the journey of crafting a damn good cocktail. Her channel is not about impressing the cocktail elite, it’s about sharing the joy of a well-made drink with anyone willing to take a sip. So, whether you’re a mixologist, bartender, cocktail aficionado or someone just dipping their toes into the world of mixology, Join Jules invites you to her journey of making great cocktails available to everyone.
